On November 12 Google live streamed presentations to help businesses learn about using digital marketing effectively.
The event, called Partner Connect, was hosted by Google Partners throughout Australia and New Zealand. Italicherry Design was pleased to host the event in Traralgon with our AdWords and web copy partner Click-Winning Content.
Here are two of the key topics that Google covered during the presentations.
Google AdWords can help you reach the right people at the right time with the right message
One of the topics covered was reasons to work with a Google Partner to set up and manage your AdWords campaigns.
Google advised businesses to tap into the experience and expertise of a Google Partner because
- They have specialised expertise, and avoid making major mistakes
- It’s their full time job to stay up to date with Google AdWords best practices and features, so you don’t need to
- They are working with many clients in different industries and you can benefit from their knowledge
- Free up your own time for revenue generating activities.
For best results:
- See your Google Partner as an extension of your team
- Share data that can help them improve the return from your campaigns
- Involve them early in your campaign planning
- Provide ongoing and meaningful feedback.
If you have a local business, claim and verify your Google My Business page
Google My Business is a free service offered by Google. Your Google My Business page can help your business get found when people search for your products or services in your local area and can also appear in search results across all devices ie desktops computers, laptops, tablets and mobile devices. Via this page you can also share business updates and connect with customers.
Find out more at www.Google.com.au/Business
Another point that we found interesting was that more people own a mobile phone than a tooth brush. Google confirmed that searches on mobile will soon overtake searches on desktop computers. So make sure your website is mobile friendly!
Thanks to our guests for joining us and to Google Partners and Click-Winning Content for organising a great event. Italicherry Design loves helping clients get more web traffic from Google and we were pleased to be able to host to the event and invite our contacts from Traralgon and Gippsland.
Need help with AdWords or getting your website ready to get a good return from an AdWords campaign?
Contact Wendy at Italicherry Design. Working together with Mel from Click-Winning Content she can get you on track to increase business profits via a high converting website and a smart, well planned AdWords campaign.