Google AdWords is Google’s Search Engine Marketing program. AdWords ads appear at the top of the Google search results page and in the right hand column.
Through the AdWords program:
- You create an ad that only appears when someone who is in the location that you selected searches for your target keywords.
- It doesn’t cost anything for your ad to appear. You only pay when someone clicks on the ad.
- Effectively you are paying-per-click to generate targeted traffic to your website.
- You control the maximum amount of budget that is spent each day.